#EmpathyEngine - Mondelez

Our task was to help the entire portfolio of Mondelez brands automate 1:1 conversations at scale to make people feel special and seen. Not like ad targets.

We built a flexible, multi-brand, custom solution for and with Mondelez called #EmpathyEngine to automatically deliver content based on how you use Twitter. This was a big, bold bet for Mondelez. In 2021 they activated across 4 branded campaigns.

Starting with Oreo with the campaign, #Oreoscopes. The tech is flexible, so that each and every #EmpathyEngine campaign is based on a different human truth and hits on different creative goals. All taking unique traits from your profile, to say something special about you.

To date we have launched multiple #EmpathyEngine campaigns with many of Mondelez brands including: Oreos, Sour Patch Kids, Belvita, Cadbury, Ritz and Triscuit.